Marketing and consumer insights leaders are hard-pressed to track and predict how consumers are responding to today’s challenging economic conditions, market trends, and competition. Time is of the essence – even armed with high-quality market research from survey panels, consumer preferences can change at the drop of a hat. Strategies that perform well today may […]
Summer Travel Insights: Hotel vs. Airbnb Vacationers
Summer travel is heating up, and recent CivicScience data show that solo and international travel are trends to watch this season. Recent data also show that travel barriers are shifting from COVID-19 safety concerns to economic stressors. This is reflected in the spike in cost-effective travel, including road trips and staying with friends and family. […]
Solo and International Travel Poised for Post-Pandemic Takeoff
With just under two weeks until Memorial Day weekend and the unofficial start of summer, travel and vacation planning is beginning to heat up alongside the temperature. One potential trend to watch for this year’s travel season? Solo travel. Early indications from the travel and tourism industry point to a potentially big year for solo […]
Spring Travel Report: Inflation Not Enough to Quell Travel Intent, Cost-Effectiv...
As the weather in most parts of the country begins to warm, Americans are starting to make their travel plans for the spring and summer seasons. What does American travel planning look like with Memorial Day now just a few weeks away? Here are three leading insights from the CivicScience Spring Travel Report, which clients receive […]
3 Things to Know: Majority of CNN, MSNBC Viewers Closely Following Trump’s Indic
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. Intent to travel is up, but […]
Infographic: The State of the Travel Industry
From COVID-19 to inflation, the travel industry has undoubtedly experienced many changes and uncertainties over the years. To stay ahead of this rapidly shifting market, industry leaders need forward-looking insights and a complete understanding of the market and their consumers. With the CivicScience Travel Industry Report, leaders can get ahead of the curve with the […]