When Apple releases the newest version of its iPhone, are you someone who upgrades immediately or do you wait to see what people say before making the switch yourself? Whether it’s a new fashion trend, food delivery service, or the latest tech device, some people are quicker to test out new products than others. We […]
Can Sweetgreen Appeal to a Wider Audience?
Sweetgreen, the national fast-casual salad restaurant founded by three college students, recently announced plans to expand further into the middle of the U.S. This news came after the chain hired two former Chipotle executives who have goals of expanding Sweetgreen’s menu, increasing foot traffic at dinner time, and capitalizing on marketing efforts. By doing so, […]
Eye Care Trends: Virtual Appointments on the Rise, Blue Light Glasses Aren’t Fad
You don’t need a data scientist to figure out that there are millions of people in America who wear glasses or need vision correction. What is helpful to know – or rather, crucial to know and act on – has to do with who sports spectacles, how they are receiving eye care, and interest in […]
One-Third of U.S. Adults Use Buy Now, Pay Later Programs, More Than Half Report ...
Over the last few years, many Americans have opted for buy now, pay later (BNPL) services, such as Affirm and Apple Pay Later, as an affordable way to finance their purchases. They have grown particularly popular among lower-income grocery shoppers and those looking for payment tools to combat inflation and economic uncertainty. However, recent reports […]
Mobile Payments: No More Secure or Convenient Than Cash or Card, According to Co...
CivicScience data tracking shows that debit cards have been the most commonly used form of payment among U.S. consumers for years. It wasn’t until the push for contactless pay in 2020 that consumers began using debit cards slightly less. While debit cards still hold their place as the primary payment form among consumers, mobile pay […]
When Consumers Say Nostalgia Influences Their Purchasing Habits, Should We Belie...
Insights are derived from the latest edition of the CivicScience “What We’re Thinking: Insights on Current Events & Consumer Psychology” report, an ongoing series available to clients. Get in touch for more info. Nostalgia is an influential driver of consumer decisions and purchases. CivicScience data has shown on numerous occasions how consumers who say they’re […]