Plant-based meat was once seen as the big disrupter to the meat industry, but findings suggest its growth is losing steam. The latest CivicScience data show that there has been a monthly increase in the total percentage of poll respondents who have tried plant-based meat (now at 40%), such as Beyond Meat and Impossible Foods […]
YouTube Is Still the First Platform for Following Content Creators
From the very first user-uploaded video posted on YouTube in 2005, to the rise of online stars like YouTuber Jenna Marbles and TikToker Khaby Lame, the world of online content creators has exploded into an entire industry which today could be worth more than $100 billion. Content creators are typically considered to be anyone creating […]
Oat Milk Continues to Draw Interest, Few Name It as Their Milk of Choice
There are few beverages that compare with milk – the creamy, versatile, naturally protein-packed beverage humans have been drinking for millennia. We feed it to babies, we serve it with cookies, we use it to make butter, cheese, and yogurt. It’s a foundational food with its own spot in the food pyramid. Its properties, taste, […]
Galentine’s Day Pales This Year – But Self Gifting Is Red Hot
It’s February and, as ever, with Valentine’s Day around the corner, love is in the air. But while romantic love may be many an American’s first thought during this season, acknowledging other types of love – including love for friends and self-love – is also a part of the conversation. So who will be celebrating […]
CivicScience Trend Adoption Tracker | Q4 2022
With 2022 in the rear view and 2023 upon us, CivicScience continues to track key quarterly trends across many consumer products and services. Notable insights from Q4 2022 across each area are listed below: