CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore, we’re taking a closer look at Gap and […]
The Emotional Well-Being of Americans Rebounded With the Start of the Holiday Se...
After months in decline, the collective emotional well-being of the nation had its strongest rebound of the year last month. The CivicScience Well-Being Index showed an increase of 1.1 points from October to November, rising to a monthly average score of 56.9%. Join the Conversation: How often do you stop to take inventory of your […]
3 Things To Know: Cashiers Vs. Self-Checkouts, Single Women Outpace Single Men i...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Most Americans […]
To Legalize or Not: A Closer Look at Where America Stands on Cannabis
A comprehensive survey released by CivicScience reveals intriguing data on the growing public support for marijuana legalization, painting a more nuanced picture of the ongoing discourse. Take the poll: Which do you think is safer: prescription painkillers or marijuana? Political moderates show the strongest support The study highlights that respondents with moderate political leanings constitute […]
Demystifying the American Investor: Current Investment Trends and Behaviors
A new survey by CivicScience reveals a cautious, yet optimistic outlook on the American investment scene. Despite variations across different demographics, the research suggests a roughly consistent trend in stock market investment behaviors across all groups, including gender, age, income bracket, education level, parental status, and region. According to the survey, 44% of American consumers […]
Creating Trust in Generative AI: Behind the Scenes of Our Sage Consumer Insights...
We’re excited to announce that our Sage AI assistant has exited beta, using the same database of 5+ billion consumer insights trusted for years by major brands such as Target, Bank of America, and McDonald’s. Ask Sage any question in plain English (or 100+ other languages). In seconds, you’ll receive an unparalleled glimpse into the […]