CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Nearly 3 […]
5 Key Insights About Cyber Monday Shoppers
Sure, Black Friday garners a lot of attention when it comes to the holiday shopping season, but Cyber Monday is still a force to be reckoned with. The online-centered Cyber Monday last year was huge for e-commerce sales as consumers spent $11.3 billion online – a figure expected to jump to $12 billion this year. […]
3 GNC Customer Insights: Coconut Water, Caribou Coffee, and Lululemon
Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied over 100,000 GNC customers to […]
Brand to Watch: Rivian
Following Tesla’s earnings call last month, CivicScience data showed that fewer Americans believe Tesla is the leading electric vehicle manufacturer. This is largely due to more EVs entering the market, such as Tesla’s new competitor Rivian, who went public a few years ago in 2021. Rivian is an American electric vehicle manufacturer most well-known for […]
Bad Week To Be a Bird, Good Week for Economic Sentiment
Economic sentiment rallied heading into Thanksgiving and Black Friday weekend, on the back of a blockbuster jump in confidence in the overall US economy. The Penta-CivicScience Economic Sentiment Index (ESI) increased 1.7 points to 33.7 after having fallen to its lowest point in over a year last reading. Four of the five ESI indicators increased […]
3 Key Things to Know About Avid Food Delivery App Users
In Q3, food delivery giants DoorDash and Uber Eats thrived – DoorDash enjoyed its best quarter since its IPO and Uber notched its second-ever quarter of operating profit, thanks in part to its food delivery sector. The food delivery app landscape is evolving, with CivicScience finding consumers are increasingly relying on four or more food […]