Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 130,000 Aerie customers […]
Amazon Primed to Court Users of Competitors, Black Friday Shoppers With Exclusiv...
Amazon is now in its second season of exclusively hosting Thursday Night Football NFL broadcasts on Amazon Prime Video, and has seen an increase in viewership after a slow start to the season. The company will take their NFL coverage a step further by hosting the NFL’s first-ever Black Friday game, which will be free […]
Small Business Saturday Looks Bright This Year, Plus More ‘Shop Local’ Insights
Small Business Saturday – which started as a campaign by American Express in 2010 to support local businesses during the recession and became an official event recognized by the U.S. Senate in 2011 – generated $17.9 billion in revenue for small businesses last year. This annual event allows locally-owned stores to tap into the holiday […]
In-Store Black Friday Shopping Set to Compete With Online This Season, Gen Z Lea...
Black Friday is less than two weeks away, which means online retail sales are already live. While the concept of “Black Friday” has turned into a season of pre-Thanksgiving shopping, this year more consumers want to get offline and into stores on special sale days. According to CivicScience polling, 25% of consumers intend to shop […]
5 Unexpected Insights About People Who Read Memoirs & Biographies
To discover more unexpected consumer insights and learn how you can leverage our database of 4+ million daily survey responses, get in touch. Biographies and memoirs, such as Britney Spears’, the late Matthew Perry’s, and Prince Harry’s, have generated significant interest among consumers. According to CivicScience data, 3-in-10 U.S. adults say they enjoy reading this genre. […]
3 Things to Know About Express Customers This Week
Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than 300,000 Express customers […]