As the 2024 presidential election comes into view, countless questions follow as to how the election cycle’s ups and downs will impact Americans. How are consumers’ changing attitudes playing out in their views on the economy, purchasing decisions, media habits, and lifestyle? The CivicScience 2024 Election Mindset Tracker is a new product that leverages CivicScience’s […]
Consumers Look to Level Up With PlayStation 5 as Holidays Approach
While Sony reported a dramatic drop in operating profit in its most recent earnings call, sales of its flagship gaming console, the PlayStation 5, were a bright spot. The news comes on the heels of its rival Microsoft (maker of the Xbox console) capturing the spotlight and generating excitement in the gaming realm with the […]
3 Things to Know: Homeschooling’s Formidable Presence in Education, Trump’s Civi
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Homeschooling stands […]
Top Holiday Wine Trends of 2023 – Intended Spending Is Down, Online Buying Is Up
According to statistics, it is believed that 1-in-3 Americans (77 million) drink wine regularly every month. However, this figure has decreased over the years, with fewer people drinking wine regularly than other alcoholic beverages. Despite decreased wine drinking, it’s still an essential part of the American holiday season, with many buying wine for personal consumption […]
3 Things to Know About Little Caesar’s Customers This Week
Welcome to another installment of CivicScience’s tracking insights into the most important and current trends in America today, as seen through the lens of different brands each week. CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. This week, we studied more than a million Little […]
Multi-App Users and Subscriptions Power DoorDash Q3 Momentum Amid New Tipping In...
DoorDash just had its best quarter in Q3 since its IPO in 2020. Ongoing CivicScience tracking provides a glimpse into current usage against its biggest competitor, Uber Eats, as well as how consumers might respond to a new initiative to encourage tipping on orders. Examining DoorDash and Uber Eats head to head from the latest […]