This holiday season is shaping up to be the year of the gift card. Nearly 1-in-3 U.S. adults say it’s ‘very likely’ they will be giving gift cards this year (excluding those ‘not sure’), up 12% from last year. An additional 35% say they’re ‘somewhat likely’ to purchase gift cards. All in all, just a […]
Following FDA Approval, Majority of U.S. Adults At Least ‘Somewhat Likely’ To Ge
CivicScience constantly tracks consumer response to the latest breaking news events. For even deeper insights we won’t publish, get in touch. On Monday, the Food and Drug Administration approved the latest round of COVID-19 booster shots amid a recent spike in new cases and hospitalizations. Following the authorization, the FDA is said to meet again […]
Americans Continue Tapping Into Retirement Funds Early Amid Financial Stress, Wi...
Navigating personal finances has been rocky this year. As shown in the latest Economic Sentiment Index reading, confidence in personal finances reached a new low in over a year. Among factors leading the decline, high interest rates, 22-year high mortgage rates, and the resumption of student loan repayments all have many consumers looking into alternative […]
More Than 1 in 5 Smartphone Owners Are Considering the iPhone 15 – Which Feature
CivicScience constantly tracks the latest consumer reactions to breaking news events. For even deeper insights we won’t publish, get in touch. Apple is expected to detail the iPhone 15 and 15 Pro at an event on Tuesday, with preorders likely going live later this week. Although the new features haven’t been formally announced, early reports […]
3 Things to Know: Americans Strongly Prefer Living in Areas That Align With Pers...
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Americans overwhelmingly […]
U.S. Open Viewership Is Down From 2022, but Fans Have High Hopes for Novak Djoko...
It’s been an exciting week for the U.S. Open. We saw 19-year-old Coco Gauff make it to the women’s semi-finals, un-seeded 20-year-old Ben Shelton win against No.10 Francis Tiafoe, plus big wins from the top-two men’s players Novak Djokovic and Carlos Alcaraz. The Grand Slam tournament also celebrated 50 years of equal prize money among […]