CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Americans are […]
Private Label Brands Remain Popular Among Younger Adults, Walmart Shoppers
For years, private label brands have existed as an alternative to the brand name products you know and love. However, with recent news of Amazon scaling back its house brands while other retailers rake in the cash, it’s worth investigating – what makes a successful private label brand? CivicScience data offers a better understanding of […]
More Than Two-Thirds of Americans Support Biden Administration’s Recommendation
CivicScience constantly tracks breaking news events in its News & Insights section. For even deeper insights we won’t publish, get in touch. On Wednesday, the U.S. Department of Health and Human Services recommended reclassifying marijuana from a Schedule I drug to a Schedule III drug. The move would constitute a significant policy shift that could […]
Tracking the Impact of Record-High Interest Rates on Homebuying Plans – 3 Key In
With interest rates for mortgages reaching their highest level in more than 20 years (surpassing 7%), are prospective buyers waiting for things to ease before making a purchase? Here are three key insights from the CivicScience InsightStore. For an in-depth look at how consumers are responding to interest rates and changing economic conditions, get in […]
How Americans Are Following Extreme Weather Event News, Impact on Travel Plans
CivicScience constantly tracks breaking news events in its News & Insights section. For even deeper insights we won’t publish, get in touch. On Wednesday morning, Hurricane Idalia made landfall on Florida’s Gulf Coast as a Category 3 storm, and it continued to move northeast through Georgia and the Carolinas in a weakened but formidable state. […]
The Emotional Well-Being of the Nation Continues to Slide As More Consumers Plan...
August was a challenging month for emotional well-being in the U.S. A month-over-month reading of the CivicScience Well-Being Index, which tracks the collective emotional well-being of U.S. adults on a daily basis, shows that well-being slid 0.3 percentage points from its July total to 58%. Even so, well-being this month still rests far above 2022 […]