CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Get in touch to learn more. 1. Nearly one-quarter […]
5 Unexpected Consumer Insights About Birkenstock Shoe Fans
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, get in touch. Birkenstock – the footwear company known for its iconic clogs and sandals – got lots of eyes on their sandals in the new “Barbie” movie. During the film, Margot Robbie, who stars as Barbie, is […]
Rolling Back Brand Loyalty Programs Comes at a Cost to Consumers
Go to any store or visit a brand’s website and you’re likely to see an invitation to join their loyalty programs. These offers, which typically allow customers to save money or gain points through purchases, are far from new. But do they actually work to create brand loyalty? How much do customers value the perks […]
Nearly One-Third of U.S. Adults Think Former President Trump Is Not Guilty of An...
CivicScience constantly tracks consumer response to the latest breaking news developments. For even deeper insights we won’t publish, get in touch. On Tuesday, former President Trump was indicted on four felony charges for his efforts to overturn the 2020 election results. This marks the third total indictment and 78th criminal charge faced by Trump in […]
Rue 21, GNC, and Lululemon Customers Spearhead American Interest in Women’s Worl
The Women’s World Cup is now onto the round of 16 stage. The premier international event in women’s soccer co-hosted by New Zealand and Australia features a U.S. Women’s National Team chasing a historic 3-peat after capturing back-to-back titles in 2015 and 2019. The latest CivicScience data show 18% of U.S. adults are tuning into […]
Younger Americans Are Leading the Cruise Industry Comeback
The cruise industry has undoubtedly experienced a rocky few years, as the pandemic brought on declining interest in cruise vacations. However, the skies appear to be clearing up. Many consumers are now on board for cruises to combat high airfare prices and limited accommodation options. Additionally, reports show that interest in cruise travel is at […]