CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. Americans hold mixed […]
Emotional Well-Being Continues Its Upward Climb Into the New Year
Emotions have been running high for Americans in the last few months – but things have taken a turn for the better, according to the latest CivicScience Well-Being Index data. The collective emotional well-being of U.S. adults continued to climb in leaps and bounds this past December to 58.5%, after hitting the lowest point of […]
Infographic: Jimmy John’s Vs. Subway Customers
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. Jimmy John’s and Subway are two of the most popular fast-food sandwich chains in the U.S. According to CivicScience’s ongoing brand-tracking data, 46% of U.S. adults are favorable toward eating at Subway, […]
Infographic: TurboTax Vs. H&R Block Intenders
CivicScience regularly tracks thousands of brands through the InsightStore™, which gathers over 4 million U.S. survey responses daily. Get in touch to learn more. As the latest installment of CivicScience’s brand comparison series, which analyzes key differences among brands by leveraging the unexpected insights in the InsightStore™, CivicScience examines two of the largest tax return […]
Breakfast Trends in 2024: Popular Foods, Eating on the Road, and More Tasty Insi...
Everyone eats, but what they eat – and when – is far from the same. Especially when it comes to breakfast, there’s no one way to start the day. And given the high cost of eggs, as well as recent recalls on popular breakfast foods – 15% of U.S. adults say they have been affected […]
Economic Sentiment Increases to Its Highest Point Since July 2023
Economic sentiment posted a strong increase to kick off 2024. The Penta-CivicScience Economic Sentiment Index (ESI) jumped 1.2 points to 35.5 over the past two weeks, rising to its highest point since July 2023. All five of the ESI indicators increased over the past two weeks. Confidence in the overall U.S. economy rose the most, […]