Insights are derived from the latest edition of the CivicScience “What We’re Thinking: Insights on Current Events & Consumer Psychology” report, an ongoing series available to clients. Get in touch for more info. Nostalgia is an influential driver of consumer decisions and purchases. CivicScience data has shown on numerous occasions how consumers who say they’re […]
The Consequences of Advertising That Misrepresents or Ignores Older Americans
A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report. For more advertising insights like this from CivicScience, get in touch. More than ever, advertisers are zeroing in their focus on specific audiences with each campaign. With fewer and fewer huge monocultural TV events that […]
CivicScience Trend Adoption Tracker | Q2 2023
As we reach halfway through 2023, CivicScience’s Quarterly Trend Adoption Report continues to track trends across a variety of consumer products and services. Key insights from each section are listed below: Around the Home: Ownership of Smart Home, Smart Speakers, and Mesh Wifi Systems dipped for the first time in over a year. Intent also […]
5 Unexpected Consumer Insights About Frequent Moviegoers
CivicScience frequently tracks unexpected consumer insights, available as a free preview to registered subscribers. For even more insights, work with us. A blockbuster showdown awaits at the box office next week as “Oppenheimer” and “Barbie” both make their highly anticipated debuts. This clash has sparked memes and intense competition between the two films, but whether […]
Which Brands Are Winning With Instagram Threads Users?
CivicScience frequently covers breaking tech news developments, available as a free preview to registered subscribers. For even more insights, work with us. Since its launch last week, Instagram Threads has continued to grow at a rapid pace. Meta recently announced the new microblogging app had passed 100 million users – with nearly 100 million posts […]
Key Social Media Insights Among U.S. Hispanic Adults
The United States is a diverse nation of consumers with different wants and needs, backgrounds, opinions, values, and expectations. However, not all voices are always clearly heard, often leading to decision-makers remaining ill-informed. CivicScience’s robust privacy-centric polling platform, fueled by our media partnerships, enables Americans from all walks of life to be heard and informed. […]