A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report. For more retail insights like this from CivicScience, get in touch. While inflation shows signs of receding and economic sentiment is beginning to recover, Americans continue to have mixed levels of confidence regarding their disposable […]
3 Things To Know: Americans Weigh Trump’s Eligibility, Consumers Eye Cars and Ho
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economic | Cultural (SPEC) Report, a weekly report available to clients covering the latest news and insights. Start here to learn more. 1. One in two […]
Dry January Interest Is Up This Year, With 3 in 4 Gen Z Adults Planning to Absta...
According to statistics, it’s believed that alcohol is not as popular as it used to be, with Gen Z individuals reported to drink an estimated 20% less than their Millennial counterparts. In addition, CivicScience data has shown that interest in a sober lifestyle has grown, while nearly 1-in-3 adults who drink might change their habits due […]
Here’s How Americans Are Celebrating New Year’s Eve This Year
New Year’s is one of the most celebrated holidays in the United States, behind Thanksgiving and Christmas, and nearly as popular as Halloween. CivicScience data show that 59% of U.S. adults say they typically celebrate New Year’s. In particular, roughly the same percentage plans to celebrate New Year’s Eve this year. Here are three key […]
Improving Food and Diet Remains Top New Year’s Resolution, but Runners-Up Show C
With 2024 just a few days away and the scent of a new year filling the air, New Year’s resolutions are on everyone’s mind. Which categories are captivating this year’s resolution-makers, and what can they tell us about spending trends in the new year? Current CivicScience data gives us the inside scoop. Statistically speaking, 58% […]
Holiday Gift Trends in 2023, from Self-Gifting to Subscriptions
‘Tis the season for gift-giving. Here are three gifting trends slightly off the beaten path, tracked by the CivicScience InsightStore™: Giving Yourself a Gift “Self-gifting” is a trend that fits in with other post-pandemic wellness and self-care trends seen in 2023. Many Americans will treat themselves to a holiday gift again this year – over […]