CivicScience frequently covers breaking tech developments, available as a free preview to registered subscribers. For even more insights, work with us. ChatGPT has already reshaped the way workplaces – including this one – operate on a day-to-day basis, and will potentially continue to augment human work for years to come. But even as companies reap […]
3 Things to Know: Nearly 3 in 4 Republicans Support Biden’s Immigration Measures
CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients, covering the latest news and insights to help brands better understand consumer behavior and how […]
McDonald’s Is Winning the French Fry Wars by a Landslide
Although fast-food restaurants occasionally offer major updates to their menus or tweak their formula in a noticeable way, you can usually expect the same standard fries every time you visit. Chick-fil-A has the waffle fries, Arby’s the curly fries (or crinkle-cut, if you’re feeling adventurous), and most major fast-food restaurants have their spin on regular […]
Elon Musk Stepping Down As Twitter CEO Is a Popular Move With Americans, Frequen...
Five months after launching a poll about whether he should step down as Twitter CEO, Elon Musk has announced plans to hire a replacement. On Friday morning, he formally named NBCUniversal ad chief Linda Yaccarino as his successor, who just left her post at the company. Despite the change in title – Musk will now […]
Republicans Much Less Likely Than Democrats to Think Brands Should Take a Stand ...
In today’s tough economy, it’s easy to assume that money takes precedence over brand values. While CivicScience data has shown a drop in concern over ‘company social consciousness’ in the last two years, consumers certainly aren’t purchasing exclusively with their wallets. Data indicate that U.S. consumers still care about a brand’s values – including its […]
Mother’s Day Insights: What Does Mom Really Want This Year?
Mother’s Day is right around the corner this Sunday, and in preparation, CivicScience examined how Americans plan to celebrate and what they plan to spend. But one crucial piece of the puzzle remains to be heard from: Mothers. So, how well do Mother’s Day plans this year align with what mothers want? Here’s a look […]