CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience Social | Political | Economics | Cultural (SPEC) Report, a weekly report available to clients, covering the latest news and insights to help brands better understand consumer behavior and how […]
Twitter Alternative Bluesky Shows Promise, May Not Peel Off a Majority of Users ...
As Twitter becomes a functionally different place – with no unpaid blue checkmarks, legacy users bolting, and much longer posts available for those willing to pay up – many are hungry for an alternative. It might just look a lot like the original product: Bluesky, which began as a Twitter initiative and is backed by […]
How Can You Spot a ‘Ted Lasso’ Fan From a ‘Succession’ Fan?
“Succession” and “Ted Lasso” are both popular comedy-drama hybrids that run the table in their respective Emmy categories, and they’re both halfway through their (potentially) final seasons, which conclude later this month. Yet for two shows that seem to have a lot in common, they couldn’t be more different in their appeal. The former’s a […]
Infographic: Apparel and E-Commerce Industry Report
The CivicScience Apparel & E-Commerce Industry Report tracks the latest shifts and trends in retail among U.S. consumers. This year’s report shows that young shoppers are setting today’s fashion trends, consumers expect a lot from brands, and Americans are shopping online more than usual this time of year. Check out a few key trends and […]
The Connection Between Emotional Well-Being and Consumer Behavior
Emotions play important roles in our everyday lives. Every month, CivicScience reports on the emotional well-being of the nation – an important topic in its own right, as well as a powerful lens through which to understand consumer behavior. With May being Mental Health Awareness month, it’s a good time to take a more in-depth […]
Scripted TV Fans More Likely to Support Labor Unions, Plus Other Writers Strike ...
After failing to reach a contract agreement, Hollywood film and TV writers are on strike for the first time in 15 years. The Writers Guild of America members, who begin picketing on Tuesday, seek higher pay and security in response to rapid changes brought on by the streaming era. Not every type of show will […]