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3 Things to Know: Majority of Air Travelers Still Hesitant to Fly, Consumers Rep...

CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week. All insights are derived from the CivicScience SPEC Report, an exclusive weekly report covering relevant social, political, economic, and cultural trends to help brands better understand and communicate with consumers. 1. A majority of air travelers still say […]

Nordstrom vs. Macy’s: What Differentiates Department Store Shoppers?

Nordstrom and Macy’s are two of the most well-known department stores in the United States. Their longstanding presence in brick-and-mortars has made them household names. However, the rise of e-commerce and economic uncertainties has influenced who shops at these retailers. Per the latest CivicScience data, 40% of U.S. adults ‘like’ or ‘love’ shopping at Macy’s, […]