With the clock change set to happen next week (March 12), how do people feel about springing forward? Americans weigh in on the notion of making Daylight Saving Time permanent, as well as other seasonal stats. Interested in more unexpected consumer insights like these? Let’s chat.
Less Financial Security, More Stress – the Pandemic’s Unwanted Effects on Women
Past CivicScience polling data have uncovered several imbalances between men and women that have been amplified by the pandemic. Many of those disparities were brought to light in a March 2021 study, such as poorer mental health and greater financial, job, and even food insecurity. It’s well-known that a greater number of women than men […]
Infographic: The State of the Travel Industry
From COVID-19 to inflation, the travel industry has undoubtedly experienced many changes and uncertainties over the years. To stay ahead of this rapidly shifting market, industry leaders need forward-looking insights and a complete understanding of the market and their consumers. With the CivicScience Travel Industry Report, leaders can get ahead of the curve with the […]
Infographic: A Look Back at Three Years of the COVID-19 Pandemic
This Saturday will mark three years since the COVID-19 pandemic became an undeniable reality for Americans. On March 11, 2020, the World Health Organization officially declared COVID-19 a pandemic, Tom Hanks and Rita Wilson tested positive for the virus, and the NBA suspended play – which combined to radically alter public perception of its severity. […]
5 Things You Didn’t Know About Aldi Shoppers
Aldi, the German discount supermarket chain with over 2,284 locations across the U.S., has won over many American shoppers with their high-quality products at low prices. The chain is well-known for its no-bag, dietary-friendly, and 25-cent cart shopping experience. According to the latest CivicScience data, 13% of U.S. households shop at Aldi several times a […]
March Madness Tournament Interest Recedes from 2022 Levels
Interest in last year’s NCAA college basketball March Madness tournament understandably bumped up with the return to a normal format in multiple cities and fans back in the stands. With schools punching their tickets to this year’s Big Dance steadily throughout this week, what does interest look like as we prepare for the 2023 edition […]