While high-speed internet is increasingly the standard Americans expect to live by, it isn’t quite the reality for all U.S. adults. CivicScience has long tracked internet access data to see if Americans are still largely reliant on broadband connections, or if adults are pursuing alternatives to more traditional high-speed internet. In CivicScience’s most recent study […]
Tax Season Insights: More Americans Expect to Owe Tax This Year
Tax preparation season is in full swing, and we’re now one month closer to the April 18th tax filing deadline. What do Americans expect out of the process this year? Has anything changed since last year? Here’s the latest tax season insights and data from CivicScience’s Tax Season Teaser report: 1. Expectations to owe continue […]
5 Things You Didn’t Know About People Who Plan to Use AR Shopping Apps
What’s in store for the retail industry? According to the 2023 National Retail Federation conference, brands are placing an increasing emphasis on building customer relationships through “retailtainment,” also known as building an immersive store experience. By doing so, brands can attract more foot traffic, drive conversions, and build long-term brand loyalty. But how can brands […]
Vast Majority of Facebook and Instagram Users Aren’t Interested in Meta Verified
Following in the footsteps of Elon Musk’s Twitter Blue, Mark Zuckerberg recently announced plans for a paid verification service for Meta platforms Facebook and Instagram. Meta Verified, which starts at $11.99 per month, claims to offer a verification badge, increased security against impersonation, and heightened search visibility, among other things. But are Meta users going […]
Economic Sentiment Falls After Last Reading’s Record Bump
Economic sentiment slightly decreased over the past two weeks. The Penta-CivicScience Economic Sentiment Index (ESI) fell 0.4 points to 36.5. Three of the ESI’s five indicators decreased over the past two weeks. Confidence in personal finances fell the most, dropping 1.6 points to 55.2. —Confidence in the overall U.S. economy fell 1.2 points to 35.9, […]
Has Clean Beauty’s Popularity Reached Its Peak?
The transition from makeup to skincare was one of many remarkable consumer shifts that gained traction in 2020, and over time, clean beauty established itself as a major player in the personal product market. Although not regulated in the same way that organic food is, ‘clean beauty’ makeup, haircare, and skincare products are typically marketed […]