Airlines have come under fire throughout the past year for charging families an additional fee to ensure parents and children get adjacent seats. The Department of Transportation called for an end to parent seating fees last year, and in his State of the Union address, President Biden further expanded on the issue: “Baggage fees are […]
5 Things You Didn’t Know About People Who Plan To Take a Cruise Vacation
Are cruise vacations trending this year? Sources show that cruise lines are reporting increased bookings, and deals are swaying more consumers to get on board (at least for now). CivicScience data also suggests that interest is up among first-time cruisers. Currently, 18% of U.S. adults who have never been on a cruise plan to go […]
Non-Alcoholic Beer Is a Young Person’s Game, With Lagunitas Leading the Pack
The non-alcoholic beer market is surging, and that doesn’t just have to do with Dry January. According to a recent CivicScience poll, one-third of U.S. drinking age adults who sat things out last month are ‘very likely’ to change their alcohol consumption habits in light of recent research suggesting that even small amounts of alcohol […]
Airlines That Rank Among Gen Z – American Airlines Is No.1
CivicScience’s always-on polling shows that Gen Z is clearly a generation with diverse tastes and interests. Whether it’s how they shop for clothes, the type of ads they pay the most attention to, or how they practice self-care, it’s evident that Gen Z differs from the Gen Pop. In this ongoing series, we’ll examine how […]
The Importance of Brand Values Through the Lens of Black Americans
Recent CivicScience polling data indicate that a brand’s values, such as fair and transparent practices, sustainability concerns, or stance on social issues, to some extent continue to factor into consumer choices for the majority of American adults today. However, sentiments vary significantly. For example, 30% of consumers today say a company’s social consciousness is ‘very’ […]
Oat Milk Continues to Draw Interest, Few Name It as Their Milk of Choice
There are few beverages that compare with milk – the creamy, versatile, naturally protein-packed beverage humans have been drinking for millennia. We feed it to babies, we serve it with cookies, we use it to make butter, cheese, and yogurt. It’s a foundational food with its own spot in the food pyramid. Its properties, taste, […]