Sometimes, the only way to make the coldest days of winter bearable is to plan ahead for brighter horizons. Summer may still be several months away, but it’s never too early to map out a year’s worth of travel – especially given how unpredictable airline pricing can be. CivicScience wanted to check the temperature of […]
Infographic: The State of the U.S. Auto Industry
AMC Theaters’ Tiered Pricing System Might Not Be a Hit With Moviegoers
On Monday, AMC Theaters announced its new tiered pricing structure for movie seats. The middle block of seats in the theater will now be considered a “Preferred” zone and be priced slightly higher than standard seating elsewhere, while front-row seats will come at a slight discount. Although it’s currently just being tested at select major […]
Brands Bet on Star-Studded Super Bowl Ads to Shape Their Perception
American eyes will turn to the field in Glendale, Arizona, in just five days, where the Kansas City Chiefs will duke it out with the Philadelphia Eagles in Super Bowl LVII. The teams won’t be the only ones competing this Sunday night, as some of the biggest brands have invested millions of dollars in vying […]
5 Things You Didn’t Know About Rihanna Fans
With Rihanna taking center stage for this year’s Super Bowl halftime show and data showing excitement for the performance is up from last year, CivicScience took a closer look at the singer’s biggest fans. Poll results of over 11,000 respondents show that 35% of U.S. adults are Rihanna fans, with 13% making up those who […]
3 Things to Know: Trust in Police Dropped Drastically Among Gen Z, Dry January R...
Every week, CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Trust in law enforcement is down, especially among young adults. The recent death of Tyre Nichols at the hands of Memphis police officers has reignited the discussion around the topic of police reform in […]