At long last, Super Bowl season is once again upon us as jubilation abounds in the big game’s two combatant cities of Kansas City and Philadelphia. While the country gears up for America’s marquee sporting event, the question arises: how invested will Americans be in tuning in? Will the pandemic-era trend of under-performing interest persist […]
Dollar Stores Lost Some Grocery Shoppers Since Last Fall, but Are Still Well-Pos...
Dollar and discount stores were already surging in popularity over the past few years, but they may have yet to reach their peak. According to a recent study from the American Journal of Public Health, dollar stores are now considered the fastest-growing food retailers in the U.S. Although the study raised nutritional concerns associated with […]
Winter Boot Trends 2023: Sorel and Timberland Rank Most Popular
With winter in full swing, how are consumers staying warm? CivicScience Q4 2022 polling results show that The North Face and Carhartt were the top outerwear brands this season, but how do popular boot brands rank? January polling of over 3,000 respondents shows that nearly 20% of U.S. adults are still in the market to […]
Intent To Invest in Crypto Sours, Investors Weigh In on Government Regulation
From the start of the latest “crypto winter” and decline in coin value to the ongoing “crypto crisis” and bankruptcies of exchanges, cryptocurrency isn’t off to a great start in 2023. The events of the last year, plus concerns over the Fed’s next move on interest rates and growing talk of regulation, are likely taking their […]
3 Things to Know: Gun Violence Concerns Remain High, Grocery Shoppers Cut Back o...
Every week, CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Gun violence concerns remain high. Following several mass shootings in California this month, nearly 70% of U.S. adults report being ‘very’ or ‘somewhat’ concerned about gun violence. 2. Rising grocery prices hit supercenter and […]
More Than One-Quarter of U.S. Adults at Least ‘Somewhat Likely’ to Use New Digit
Last week, a number of America’s top banks, including Bank of America, Wells Fargo, JPMorgan Chase, and more, announced plans for a new digital wallet. The upcoming product from Early Warning Services, the joint bank venture behind Zelle, will enter the arena as a competitor to PayPal and Apple Pay sometime this year. CivicScience wanted […]