Skip to main content

Brand to Watch: Barnes & Noble

Barnes & Noble’s reputation and success have seen change in the last couple of years, from being frowned upon for seemingly ruthless competition with independent bookstores to being an invaluable gear of publishing mechanics. In addition, the chain outperformed other businesses during the pandemic, despite general retail shutdowns and a massive shift in consumer behavior. […]

Americans Have Lost Friends and Gained Stress

Over the last three years, socializing has changed in dramatic ways. From the isolation of lockdowns, to the sometimes-halting return to “normal,” Americans are continuing to navigate this new world of staying connected, while often working – and living – apart.  So how has this cultural shift impacted friendships? As latest CivicScience data show, around […]

3 Things to Know: Consumers Cut Back on Groceries, Government Shutdown and Fundi...

Every week, CivicScience continually tracks current and anticipated consumer trends. Here are three key insights marketers should know this week: 1. Consumers limit grocery spending due to increased price sensitivity. The latest CivicScience data show that price sensitivity increased sharply last week. Nearly 60% of U.S. adults reported they’ve become ‘more price sensitive’ over the […]

Immediate Insights: One-Quarter of U.S. Adults Are ‘Very Reluctant’ To Fly After

It’s been a turbulent few weeks for the airlines. After Southwest Airlines totally melted down over the holidays, canceling more than 15,000 flights and leaving countless luggage in limbo, the Federal Aviation Administration (FAA) suffered a tech outage on Wednesday morning, pausing all flights through 9 a.m. EST – and much reshuffling of the schedule. […]