Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
Ninety Percent of Gen Z Dry January Participants Are Leaning on Other Drinks and...
A third of the way into Dry January, you can imagine most participants have either settled into a routine for the month or given up before the stretch run. CivicScience polled U.S. adults last month to gauge general interest in Dry January this year, and it looked to be good news for non-alcoholic beer brands. […]
Millennials Are Raising Their Glasses to Natural Wines
The push for wellness is approaching an all-time high at the top of the new year. For those forgoing Dry January, conscious alcohol purchases may be the first step into broader lifestyle changes. Natural wine, also known as low-intervention wine, began making headlines over the past year with its focus on organic components and its […]
Are Digital Ads Becoming More Relevant in 2023?
Fresh poll results from CivicScience suggest the needle may be moving when it comes to how in touch digital ads are with consumers, as well as how likely consumers are to respond to them. January data shows that a total of 41% of U.S. adults feel the majority of digital ads they see are at […]
5 Things You Didn’t Know About People Who Love Spicy Food
Did you know genetics partly influence whether people like spicy foods? The rest of the equation comes down to environmental factors, according to research. So, what characteristics are common among spicy food lovers? CivicScience has the answers: Ongoing polling shows that almost one-third of people love spicy food (31%), nearly two-fifths like it (36%), less […]
1 in 6 U.S. Adults Might Bet on the NFL Playoffs Online — But Average Bet Sizes
As we get ready for the NFL postseason, online sports betting across the U.S. seems to have rebounded from a preseason malaise. But while many Americans are interested in getting some skin in the game for the playoffs, there might not be as much money on the line as we’ve seen in the past. According […]