Advertising in the sports industry is an ever-shifting landscape, and revenue losses resulting from the pandemic have inspired some professional North American sports leagues to change their strategies in how they utilize sponsorships and advertising. Additionally, as more states legalize sports betting, new opportunities for partnerships are emerging for the leagues to capitalize on. But […]
Economic Sentiment Remains Steady Heading into 2023
Economic sentiment remained steady over the holiday period and into the new year. The Penta-CivicScience Economic Sentiment Index (ESI) stayed at 35.5 in its most recent reading, after increasing steadily between the beginning of October and mid-December. Two of the ESI’s five indicators decreased over the past two weeks. Confidence in the US economy fell […]
Immediate Insights: Forty Percent of U.S. Adults ‘Don’t Trust the NFL At All’ to
During Monday night’s game against the Bengals, Buffalo Bills safety Damar Hamlin suffered a cardiac arrest and received extensive medical attention on the field. Hamlin tackled Bengals wide receiver Tee Higgins in the first quarter, stood back up, and then collapsed immediately. Although the league initially looked prepared to give the players a five-minute break […]
Gen Z In-Focus: Young Adults Today Report Less Social Media Usage Compared to Fi...
This ongoing CivicScience series digs deep into the data to explore how young adults today (Gen Z aged 18-24) differ from young adults five years ago (Millennials now aged 25-30). What can we learn about these generations – one which entered into adulthood prior to the pandemic, the other now coming of age in the […]
What Are Americans Doing While They Watch TV? A Majority Turn to a Second Screen
Watching TV is a fundamental part of American society today. It allows us to stay informed with news and unwind with our favorite shows and movies, or to have something on in the background for white noise. As we sit down to watch TV, what are we doing with our other devices? According to the […]
Dry January Interest Is High Among Non-Alcoholic Beer Intenders
As the calendar flips to a new year, you have to admire the resolutions that are narrow enough in ambition to actually pull off. Quitting a vice or working out consistently for an entire year? That can be an incredibly tall order. But limiting it to just a month of self-improvement, in the case of […]