Everyone eats, but what they eat – and when – is far from the same. Especially when it comes to breakfast, there’s no one way to start the day. And given the high cost of eggs, as well as recent recalls on popular breakfast foods – 15% of U.S. adults say they have been affected […]
Improving Food and Diet Remains Top New Year’s Resolution, but Runners-Up Show C
With 2024 just a few days away and the scent of a new year filling the air, New Year’s resolutions are on everyone’s mind. Which categories are captivating this year’s resolution-makers, and what can they tell us about spending trends in the new year? Current CivicScience data gives us the inside scoop. Statistically speaking, 58% […]
Consumer Interest in Organic Food Remains Resilient, Amidst Rising Prices
Everyone has to eat. But not everyone grocery shops the same way. Some look for name brands, while others opt for the store brand. Some shop with price in mind, while others shop for quality. And when it comes to quality, organic food is often top of mind. But as inflation impacts price tags across […]
5 Key Insights From the Chick-fil-A 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]