As we shift into the new calendar year, the i’s are officially dotted, and t’s crossed on the 2022 holiday season. CivicScience previously examined holiday gifting trends in anticipation of another potentially record-setting season of gift returns. With the 2022 holiday season officially unwrapped, it’s time to revisit and see where things stand regarding gift […]
Americans Today Place Increasing Emphasis on Friendships and Relationships When ...
How do you define happiness and success in 2023? It’s time for a revisit to CivicScience’s ongoing tracking of how Americans define both of these concepts now that 2022 is in the books. Recent CivicScience poll results show that Americans continue to value family and home life as leading drivers of happiness and success. That said, the percentage of people who […]
Advertising in Sports Today: New Strategies Pay Dividends, but American Sports F...
Advertising in the sports industry is an ever-shifting landscape, and revenue losses resulting from the pandemic have inspired some professional North American sports leagues to change their strategies in how they utilize sponsorships and advertising. Additionally, as more states legalize sports betting, new opportunities for partnerships are emerging for the leagues to capitalize on. But […]
Economic Sentiment Remains Steady Heading into 2023
Economic sentiment remained steady over the holiday period and into the new year. The Penta-CivicScience Economic Sentiment Index (ESI) stayed at 35.5 in its most recent reading, after increasing steadily between the beginning of October and mid-December. Two of the ESI’s five indicators decreased over the past two weeks. Confidence in the US economy fell […]
What Are Americans Doing While They Watch TV? A Majority Turn to a Second Screen
Watching TV is a fundamental part of American society today. It allows us to stay informed with news and unwind with our favorite shows and movies, or to have something on in the background for white noise. As we sit down to watch TV, what are we doing with our other devices? According to the […]